“I’ve always thought of AI (artificial intelligence) as the most profound technology mankind has ever seen. Deeper than fire or electricity or anything we’ve done in the past,” said Sundar Pichai, Google and its CEO. Parent Company Alphabet.
Pichai, 50, gave 60 Minutes correspondent Scott Pelley rare access to the inner workings of Google’s AI development, including robots that have acquired skills through machine learning and Project Starline, an AI video conferencing experience Google is developing that allows people to feel as if they are. are together, despite being in different places.
60 minutes
Perhaps Google’s most anticipated and notable foray into AI is its chatbot, Bird. The company currently calls it an experiment, in part to conduct more internal testing. Bird notably made a mistake when Google debuted the program in February. Unlike Google Search, Google says Bird doesn’t search the Internet for answers. Instead, it is a self-contained and mostly self-taught program.
“(AI) gets to the essence of what intelligence is, what humanity is,” Pichai told Pele.
In the video below, Pelli asks Pichai how Bird will affect Google Search, which drives 90% of Internet searches and is the company’s most profitable division.
When Google filed for its initial public offering in 2004, its founders wrote that the company’s guiding principle, “don’t be evil,” was intended to help ensure that it did good for the world, even if it meant sacrificing some short-term profits. have to do . The phrase remains in Google’s code of conduct.
Pichai told 60 Minutes that he is partly responsible for not releasing advanced models of Bird, so that society can get used to the technology and the company can develop more security layers.
Pichai told 60 Minutes that one of the things that keeps him up at night is that Google’s AI technology is being deployed in harmful ways.
Google’s chatbot, Bird, has developed security filters to help combat threats from malicious users. Pichai said the company needs to constantly update the system’s algorithms to combat and detect misleading campaigns. deepfakesComputer generated images that appear real.
As Pichai noted in his 60 Minutes interview, consumer AI technology is in its infancy. He believes now is the right time for the government to get involved.
Pichai said, “There has to be regulation. You need laws… There have to be consequences for creating deeply fake videos that harm society.” “Anyone who has worked with AI for a while…realizes(s) that it is something so different and so profound that we will need social norms to think about how to adapt.”
The adaptation that’s already happening around us with technology that Pichai believes will be “more capable” than we’ve ever seen before.”
Soon it will be up to society to decide how it will be used and whether Alphabet’s code of conduct will follow and “do the right thing.”
You can watch Scott Pell’s two-part report on Google below.
The video at the top was produced by Keith Zubrow and edited by Sarah Shafer Prediger