NEW YORK CITY – Since he started using artificial intelligence, copywriter Guillermo Rubio estimates that his productivity has increased by 20%.
“It makes certain things a little faster, like research or intelligence concepts,” Rubio told CBS News. “It’s really useful to come up with these things. Not necessarily write them down, but just generate ideas when you’re stuck.”
That innovation also means change. A report published by Goldman Sachs in March found that AI services could automate 300 million full-time jobs worldwide. Many are calling it a new era in the way we work.
“It’s very powerful,” said Daniel Keum, assistant professor of management at Columbia Business School. “AI is actually able to outpace us in learning and adapting. In a way we haven’t seen in any technology before.”
Keum believes the impact of AI will expand across industries. The issue has already taken center stage in Hollywood, where members of the Writers Guild of America went on strike This week for the first time in 16 years. Among the claims of more than 11,000 WGA writers in the studio Also Using AI to create features and television scripts.
“These more physical and labor-intensive jobs will not be replaced,” Keum said. “But I think … thinking, analytical, creative skills, those are actually the things that are most open to AI at this point.”
The rise in popularity of AI has raised alarm among some in the tech world, who say there are ethical issues that still need to be ironed out. In March, a group of nearly 1,000 tech leaders, including Elon Musk and Steve Wozniak, Signed a letter are calling for a pause in AI development because they believe it poses a “profound risk to society and humanity.”
“ChatGPT came on the scene in November, and it’s been like wildfire ever since,” said Margaret Leilani, vice president of talent solutions at job search site Upwork.
“You have to be smart about it and really see it as this opportunity,” Leilani added. “It’s not an ‘or’ between ChatGPT and people. It’s an ‘and’.” And when you combine those two and really harness that potential of using technology to increase your productivity, and really showcase your creativity, it’s going to take you so much further.”
It’s a mindset Rubio embraces, saying it’s not just about adapting to survive.
“Survive and even thrive, I’d say,” Rubio said.
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