If you enjoy comfortable, everyday clothing items (as well as shapewear), chances are you like Skims. The Kim Kardashian-founded brand has created a reputable name for itself thanks to its A+ campaigns, quality designs, and online presence. Its latest campaign, which launched today, features Spanish singer-songwriter Rosalía, who’s wearing Skims’s Cotton Collection from head to toe. The collection is the brand’s most tagged on social media ever and includes breathable, everyday essentials like underwear and loungewear that are designed for comfort. Rosalía’s Skims debut comes right before her national tour for “Motomami” in July and is a huge win for the brand as it tries to expand globally. This is Skims’s first-ever bilingual campaign in both Spanish and English.
“Rosalía’s willingness to push the boundaries and experiment with her music and personal style has been a huge inspiration for me. This campaign is all about the energy and confidence that she brings to the world,” Kardashian said in a press release.
Shot and directed by Donna Trope, the Rosalía Skims campaign will debut on billboards, broadcast television, and digital platforms, aka it will be hard to miss. “I love Skims. They are so comfy and make me feel very sexy at the same time,” Rosalía said in a press release. “I’m so excited that I finally got the chance to collaborate, especially in their Cotton Collection which is my fave.” If you want to see the gorgeous campaign photos, as well as shop some of the looks, check it out for yourself ahead.